02 · Identity

Color.

Six warm neutrals drawn from the materials we work with — undyed fibers, weathered cedar, low autumn sun. No bright accents. No cool grays.

Click any swatch to copy its hex value

Proportion

Cream and Driftwood carry the brand. Together they should occupy at least 85% of any composition. Dune is a quiet accent — never a headline.

Cream 60Driftwood 25Sand 8Stone 4Dune 3

Driftwood on Cream

Default — long-form, e-commerce, signage

Cream on Driftwood

Editorial, packaging, hero imagery

Driftwood on Sand

Soft contrast — campaign moments

Dune as accent

Sparingly — never for body text