01 · Identity
Logo.
The wordmark is set in Cormorant Garamond, letter-spaced for breath. It is never bold, never italicized, never enclosed.
Primary Wordmark
Hank
Cormorant Garamond · Light · 250 letter-spacing · Driftwood
Reversed
Hank
For dark backgrounds, photography overlays, packaging
Clear space
Maintain a minimum clear space equal to the cap-height of the wordmark on all sides. Nothing — no text, image, or graphic element — may enter this margin.
Hank
Misuse
The wordmark is a fixed asset. It does not stretch, recolor, rotate, or carry effects.
Hank
✕ Do not stretch
Hank
✕ Do not recolor
Hank
✕ Do not embellish