03 · Identity
Typography.
Two typefaces. A high-contrast serif for moments that ask for breath, and a clean humanist sans for the rest of the work.
Display
Cormorant Garamond
Soft hand,
measured weight.
measured weight.
Aa
Light 300
Aa
Regular 400
Aa
Medium 500
Aa
Italic 400
Cormorant Garamond is used for headlines, editorial pull-quotes, product names, and the wordmark. Default to light weight. Italics are encouraged for soft emphasis — never bold.
Text
Jost
A geometric humanist sans for navigation, captions, specifications, and everything that needs to be read at small sizes.
Aa
Light 300
Aa
Regular 400
Aa
Medium 500
Scale
Display
Cashmere, properly made.
H1
The autumn collection.
H2
On Main Street.
Lede
A long weekend, a short walk.
Body
Spun in Inner Mongolia. Knit in Italy. Finished by hand in a small atelier outside Florence.
Label
Care · Material · Origin