05 · Visual

Imagery.

Natural light, neutral palette, lived-in moments. The garment should look like it has somewhere to be.

Direction

Window light, golden hour, overcast diffusion. No studio strobes. No harsh shadow. The Hamptons in October.

Domestic, coastal, considered. A kitchen at breakfast. A wood-paneled study. A beach in low season. Never staged.

Adults at ease. Mid-motion or mid-thought. No direct eye contact unless it earns it. Hands matter.

Generous negative space. Off-center subjects. Editorial crops. Allow the texture of the knit to do the work.

The visual palette below is a tonal reference — pull imagery that sits inside these values. Replace these tiles with photography on the live site.